A woman’s first Trelise Cooper experience is the start of a lifetime love affair.
Each season, revealing the latest Trelise Cooper collection is like the unveiling of a romantic and eclectic art exhibition. Every piece in the range has been lovingly crafted using diverse fabrics and finishes to create the final beautiful result, which ultimately delights both the wearer and the observer.
Establishing her business in 1985, Trelise Cooper, the unconventional force behind New Zealand’s most successful fashion empire, has built her brand through trusting her own instincts as well as a natural sense of beauty and design by which the world has become intrigued.
The brand’s three labels – Trelise Cooper, diffusion range Cooper by Trelise and whimsical childrenswear label Trelise Cooper Kids – are adored across the world, with a high profile clientele including Liv Tyler, Miley Cyrus, Suri Cruise, Catherine Zeta Jones, Julia Roberts and Fleetwood Mac's Stevie Nicks.
The power of Trelise Cooper has also translated into three luxurious brand extensions - Trelise Cooper Jewellery, signature fragrance ‘Trelise’ and Trelise Cooper Interiors. With twelve flagship boutiques worldwide plus over three hundred stockists across Europe, America, Asia and Australasia, the brand has cemented its presence on the international fashion stage.
The award winning flagship boutiques are an intrinsic part of the Trelise Cooper experience, each designed with the philosophy "Fashion is the theatre of dreams". Envisioning each boutique as a stage for women to explore the most glamorous and sensuous versions of their characters, the brand instantly captures a woman’s imagination and lures her into a boudoir of dreams, a place every woman deserves to discover.
Celebrating a woman’s innate femininity is the thread that runs through every Trelise Cooper collection. Designing with the female form at the forefront of her mind, Trelise has been hailed for her attention to a woman’s needs. "A lot of attention, thought and love goes into each garment. Every detail and every pleat and pintuck is lovingly and carefully thought out. I think about a woman's body, what she wants to reveal and what she wants to conceal. I think about what she might want to do in these clothes, who she might want to be with."
Trelise will often look to strong female characters who themselves have surpassed a certain era or time to leave their mark. Women with courage and confidence in their own thoughts, a quirkiness of character and often a hint of rebellion. Inspirational figures from Audrey Hepburn and Marilyn Monroe to Frida Khalo have featured within her ranges and bring with them a strong sense of style as well as female empowerment.
These influences, along with touches of inspiration from movies, museums, history books and vintage clothes inspire Trelise and her long-standing design team in the continual search for their next muse. Scouring the globe from Tokyo to New York to Paris to India enables them to source the most exquisite fabrics and find inspiration in the wonderment and beauty of different cultures. By approaching design with an adventurous spirit and an inclusive world view, Trelise Cooper surpasses cultures, borders and creeds to inspire women the world over through the art of fashion.
So who is the Trelise Cooper woman? Or can she be summed up at all? "She's not afraid to show her personality," explains Trelise. "She's unconventional. She has a sense of humour. She’s quirky. She's a risk taker and has the courage to express herself. She's not trying to conform to the look of the season. She's brave. She is sexy. She is vulnerable at heart but strong when she needs to be."
Trelise Cooper - giving women the freedom to engage with fashion without being dictated by it.